Simon Meintema appointed Managing Director TTA International
- Alex Swagemakers now External Adviser
- New Corporate Identity
- New business slogan ‘experience our expertise’
Dordrecht, July 9th, 2011 – Simon Meintema (49) has been appointed Managing Director of TTA International, the well-known automotive and ‘motormotive’ organisation from Dordrecht. He succeeds Alex Swagemakers, TTA International's founder, who will now be External Adviser. Simon Meintema has been with TTA International since 1989, and was previously Director Operations.
Swagemakers founded TTA International in 1987, to provide technical training for Opel importers General Motors in Rotterdam on an exclusive basis. The organisation soon built up an outstanding reputation in the national and international car industry. Orders for General Motors started coming in from overseas too, from as far as the Middle East, Africa and Asia-Pacific region. The company broadened its activities in Europe in the mid-1990s. A number of other motor and automotive brands followed Opel's example in engaging TTA International to handle their technical training, wholly or in part. The company itself also expanded into other related disciplines, adding training methods such as e-learning and distance learning and resources such as multimedia to its portfolio to transfer knowledge better and more effectively. Automatic development and generation of electrical circuit diagrams for truck and car makers worldwide really took off too as one of TTA International's activities. Many customers have also recognised the huge pool of specialist knowhow TTA International has built up, and making this knowledge available to customers has now become an important part of the business.
TTA International and its sister company ATG have gained a solid reputation and have ensured themselves a permanent place in the national and international motorbike and automotive industry.
"Just about every car and motorbike manufacturer there is knows the training organisation in Dordrecht. The prospects for the near and further future are outstanding, so it's a good time to start doing something different in my day to day life. I will continue to be closely involved with TTA International in my new role as External Adviser, while I will spend the free time I will have now doing what gave me the most satisfaction when I first started TTA International: developing and realising new initiatives. I'm handing the reins, or rather the Chairman's gavel, over to Simon with every confidence, as he's been with TTA International almost from the start, and knows the company better than anyone else."
About his new position and responsibilities, Meintema says, "TTA International owes Alex Swagemakers a great deal of thanks. He has built up a fantastic business with a healthy future, with the assistance and support of the staff. I'm happy to take up the challenge, and hope to make TTA International even more of a success. The mobility industry is facing huge challenges worldwide, and technology will be changing rapidly in the coming years. Providing people in the industry with the right knowhow about all these new technologies at the right time is becoming even more of a priority than it already was. TTA International has established a good name for itself, a good basis to deal with developments and instigate trends."
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